Barrelling Tide Distillery – Label System Redesign

Barrelling Tide Distillery approached me to redesign their labels,

seeking a cohesive, recognizable system for their product lineup.

The challenge was to create a design that balanced consistency across the

brand with enough individuality for each product to stand out on the shelf.

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I developed a modular design system where key elements—like illustrated fruit or ingredients—could change between labels while maintaining a strong overall identity.

This approach made the labels both adaptable and unified, highlighting the natural,

high-quality ingredients that define Barrelling Tide’s products.

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The final designs were a blend of detailed illustration, clean typography, and vibrant colours, achieving the brand’s goals while elevating its aesthetic appeal.